The importance of cash flow monitoring and early debt recovery for startups

Cash flow matters to a new business. A sale does not put money in the bank until the customer pays.

Keep agreed terms, invoice dates, balances and customer contact details in order. Regularly review what is overdue and record your follow-up.

If an invoice is disputed, identify the issue and keep the relevant records. Do not assume the whole balance is undisputed.

Consider discussing an account when your own reminders are no longer working. The age of a debt is one factor, not a prediction of recovery.